Ad Tracker

“Ad Tracker helps you track the EFFECTIVENESS of all your advertising campaigns.”

Know how your advertising dollars are working?

You are launching a new home advertising campaign for your Connecticut markets but you cannot decide which marketing campaign will most directly reach your target audience. Using Intelliverse’s Ad Tracker, you run two separate ads in local papers using different toll free numbers and after the first week you already know that the one campaign is generating twice the amount of leads into the branches. Choosing that campaign, you do a full launch of the better campaign and continue to track your customers’ reactions.

A TV advertising salesperson is trying to convince you that advertising on her network can dramatically increase your market share. In addition to the print advertising you are doing in the local newspaper, you launch one TV spot and using Ad Tracker you begin to see that TV indeed might be a good vehicle for your advertising. In fact, you can even tell which time slots are generating the most response!

• Understand how your advertising dollars are working.
• Track ads for their effectiveness in your target Market.
• Measure which campaigns have worked, and which have failed.
• Save money by allocating your advertising dollars where they create the greatest return on your investment.

By listing one of our toll free numbers in your ad, all incoming calls are directed to our system, which immediately starts tracking the calls. Depending on what information you want to know, there are different ways we can capture data such as requiring callers to enter a zip code or automatically capturing the ANI of the call. Once the call is answered, we have the ability to provide callers with hours and directions and automatically transfer the call to the closest branch or office based on the information we gathered or disconnect...... it's your call.

Every day we post a call report on a website that you can access and view the results. You'll know instantly what worked and what didn't in driving consumer action. When you consider how much money you spend to place an ad, we know you can't afford to make a mistake.